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Need for worldwide harmonization of regulations. Presenter James Vondale, Ford Motor Co.

Update on light-duty regulations. Presenter Michael J. McCarthy, California Air Resources Board

The pace of replacement of petroleum-based fuels as the primary fuel supply for transportation may still be a point of debate. However, the need to find a viable replacement fuel or group of fuels is no longer a major point of debate. The panel will outline what has changed on the journey during the past few years and what the future holds. Viewpoints from government, the military, fuel suppliers and academia will be presented.

Software content within commercial vehicles is growing exponentially. Emissions requirements, multiplexed communications, hybrid-electric technologies, active suspensions and smart sensors are amongst the technologies driving the increase in embedded code. Presenter Christoph Braeuchle , MKS Software, Inc.

Concerned with fuel consumption and emissions, especially public transportation in urban areas, the ELFA electric drive system has been developed for hybrid bus applications. This modular system provides bus manufactures a cost effective solution with a maximum degree of design flexibility. Presenter Joshua Nelke, siemens industry inc.

EGR coolers are used in combustion engines to reduce NOx emissions. However, heat transfer in these coolers also results in thermophoresis-temperature-gradient driven motion of suspended particles towards cooler regions-which leads to significant soot deposition. Presenter Meisam Mehravaran

Developing relatively cheap and widely available resources for heterogeneous solid catalyst synthesis is a promising approach for biodiesel fuel industry. Seashell which is essentially calcium carbonate can be used as a basic support for transesterification heterogeneous catalysts. In the present investigation, the alcoholysis of waste frying oil has been carried out using seashell-supported K3 PO4 as solid catalyst. Presenter Essam Oun Al-Zaini, PhD student, UNSW

Architecting and integrating commercial hybrid electric vehicles (HEV) is a long and labor intensive process which is unique every time. The challenge intensifies when one attempts to create an HEV capable of engine-off operation. Presenter Benjamin Saltsman, Eaton Corp.

Hybrid systems have been available for several years now, and offer customers a decrease in fuel consumption and CO2 emissions at an incremental price. Hybrids, in some cases, have offered improved other customer benefits such as reduced noise, vibration and harshness or better acceleration and the satisfaction of increased societal benefit. Sometimes the vehicle utility is compromised by the volume dedicated to energy storage systems. Several hybrid architecture arrangements exist in the market, and offer various levels of hybrid feature. But considering acquisition cost and operating expense, most hybrid vehicles have not offered a direct total cost advantage when compared to non-hybrids. GM's new e-Assist system is highly integrated with the engine and transmission functionality, and takes advantage of the highest value fuel economy enablers available with light electrification.

The energy crisis and rising gas price in the 2000s led to a growing popularity of hybrid vehicles. Hyundai-Kia Motors has been challenging to develop the new efficient eco-technology since introducing the mild type compact hybrid electric vehicle for domestic fleet in 2004 to meet the needs of the increasing automotive-related environmental issues. Now Hyundai has recently debuted a full HEV for global market, Sonata Hybrid. This system is cost effective solution and developed with the main purpose of improving fuel consumption and providing fun to drive. Presenter Seok Joon Kim, Hyundai Motor Company

Polypropylene is typically reinforced with commodities that are non renewable and require a great deal of energy to produce. The marketplace needs a reinforcement that can offer beneficial physical properties, such as impact, while being attained from a renewable green source. Compounding flax fiber, which is traditionally an agricultural waste product burned by farmers, with polypropylene yields physical properties similar to traditional glass filled polypropylene. This combination should lead to cost saving opportunities while not sacrificing part performance. Presenter James Preston, Rhetech Inc.

Research in plug in vehicles (PHEV and BEV) has of course been ongoing for decades, however now that these vehicles are finally being produced for a mass market an intense focus over the last few years has been given to proper evaluation techniques and standard information to effectively convey efficiency information to potential consumers. The first challenge is the development of suitable test procedures. Thanks to many contributions from SAE members, these test procedures have been developed for PHEVs (SAE J1711 now available) and are under development for BEVs (SAE J1634 available later this year). A bigger challenge, however, is taking the outputs of these test results and dealing with the issue of off-board electrical energy consumption in the context of decades-long consumer understanding of MPG as the chief figure of merit for vehicle efficiency.

One of the major trends in the last decade has been the increasing hybridization in the vehicle population. The degree of hybridization varies from mild to strong including those capable of limited, all electric range. Some experts predict that hybridization will spread to 100% of vehicles in the next decade. In addition, the recent introduction of plug-in hybrid electric vehicles has added a significant new dimension to the hybridization scene. This talk will focus on the global trends in hybrid sales, including plug-in hybrids, and will try to identify the various mechanisms, whether legislation or incentives, which are driving this increase in sales. Data will be gathered from various countries in the world including China, Europe, Japan and the United States. The potential for different mechanisms in play in the developed world compared to the developing world will be examined.

Evolving the current state of the art Hybrid Technology for vehicles with plug-in capability will yield three significant results, the displacement of petroleum with electricity for transportation, improved efficiency and reduced emissions. As the technology evolves from the Ford Escape Hybrid Plug-In demo fleet, Ford is in the final stages of development of the C-Max Energi, which will be delivered in 2012 as a highly efficient, full purpose vehicle designed to meet customer expectations without compromise. Presenter Charles Gray, Ford Motor Co.

Auto manufacturers have known and surveys confirm that consumers require short payback periods (2-4 years) for investments in fuel economy. Using societal discount rates, engineering-economic generally find substantial potential to increase fuel economy, cost-effectively. This phenomenon, often referred to as the ?energy paradox?, has been observed in nearly all consumers? choices of energy-using durable goods. Loss aversion, perhaps the most well established theory of behavioral economics, provides a compelling explanation. Engineering economic analyses generally overlook the fact that consumers? investments in fuel economy are not sure things but rather risky bets. Future energy prices, real world on-road fuel economy, and many other factors are uncertain. Loss aversion describes a fundamental human tendency to exaggerate the potential for loss relative to gain when faced with a risky bet. It provides a sufficient explanation for consumers?

In the pursuit of a sustainable transportation systems, Toyota is considering a comprehensive approach pursuing multiple advanced technologies to address three primary issues: GHG, Petroleum Use, and Air Quality. Vehicles must be ready for and affordable to the mass market to provide the customer choices to meet their transportation needs whether it is EV's, Hybrids, Plug-In Hybrids or Fuel Cell Hydrogen Hybrids. Our studies have shown that EVs have the potential to provide significant improvements in energy utilization especially combined with other advanced technologies. Toyota believes that a combination of these technolgies will provide complementary solution that enables a sustainable transportation system. Presenter Takehito Yokoo, Toyota Motor Corporation

The BMW Group has introduced electric cars to the market with the MINI E already in 2009. The next step will be the launch of the BMW ActiveE in 2011, followed by the revolutionary Mega City Vehicle in 2013. The presentation will explain the BMW Group strategy for implementing sustainable mobility. A focus will be emobility, the use of carbon fiber and the holistic sustainability approach of BMW Group?s project i. Reference will be made to the research results of the MINI E projects in the US and in Europe. Presenter Andreas Klugescheid, BMW AG